and so it is. exhibit

the challenge

Visit a local museum and select an art exhibit that could benefit from a more cohesive design system applied to its narrative, digital, and environmental design elements.

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the approach

Showcased at the Orange County Museum of Art, this project was inspired by the Jennifer Guidi: And So It Is. exhibit. Guidi’s abstract paintings are both calm and energetic, meditative, colorful, and full of texture. These elements are incorporated in the refreshed design system along with fresh typefaces inspired by the vibrant, whimsical nature in her works.​

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With no existing catalogue, I documented every part of the exhibit, laying out each section into chapters. Every piece, along with their descriptions, are displayed throughout the book. To complement the printed catalogue, I created an interactive digital catalogue. Lastly, the environmental designs were elevated by bringing in colors and textures found in her work and applied them to street banners, a large graphic for the museum’s exterior, an intro wall to the exhibit, and floor graphics to guide guests around.